Hello! My name is Alex Baldridge and I'm the founder of Zephyr Stylo.
When I was in High School, I
had no idea what I wanted to do in life. However, one fateful day I had a chance to meet with
Kelly Nolan, a guidance
councilor at North Idaho College. She had seen some of my sketches and suggested I visit North
Idaho College's Graphic Design Portfolio Show.
As soon as I stepped foot in that building I felt something warm in my heart. I spent a
good two
hours wandering around each person's booth. I asked questions about each person's process, their
abilities, how they used certain tools and apps. Upon leaving I knew what I was feeling when I
first
walked in, belonging..
What I Believe
Zephyr Stylo has 10 Core Values we put into every design
- Each job has context—we study before we start
- First concept, then design
- We don't design for designers—we design for people
- Every piece is a communication tool
- We challenge design habits—we play with creative boundaries
- If it looks familiar, we try something else
- We mix disciplines freely
- We embrace mistakes—they help us grow
- Stay up late—magic happens at the edges of exhaustion
- We surprise—we want people to smile
My Mission
As a passionate and purpose-driven graphic designer, my mission is to transform ideas into compelling
visual
narratives that inspire, engage, and communicate with clarity. I aim to blend creativity with
strategic
thinking to craft impactful designs that not only capture attention but also resonate with
audiences on
an emotional level.
Whether creating a brand identity, digital experience, or print collateral, I focus on
collaboration,
attention to detail, and storytelling that aligns with a brand’s core values.
My commitment is to elevate visual communication through design that is timeless, inclusive, and
purpose-led—design that solves problems, tells stories, and builds meaningful connections
between brands
and their audiences. Through continual learning, innovation, and empathy, I seek not just to
design, but
to make a lasting impact.
My Vision
Zephyr Stylo leads the way in digital branding through bold visuals
and
strategic storytelling. Design isn’t just decoration—it’s the heartbeat of a
brand. I
help brands not just follow trends, but set them.
If you're ready to elevate your brand, let’s create something together—something not just
seen, but remembered.
